At CeeBee’s Citrus our juice is made with fruit we’ve grown ourselves, fresh off the tree and delivered locally within 48-72 hours of harvest. It is nothing but 100% juice. We like to say it is “An orange in a bottle.” To us, this is the only way products should be sold but we realize this is not the case for many other citrus providers. Many large companies whose products you may, or may not, consume have distorted or erased seasonality by artificial refrigeration.
Artificial refrigeration has reconfigured the contents of our plates to a massive scale. Picture the grocery store you frequent most, count the number of aisles and then the number of freezers filled with packaged, wrapped, labeled, stamped, branded and processed food items that you are to choose from. Some bold and brave brands claim to be fresh, all natural, healthy and wholesome but it’s no revelation to say that’s most likely far from true.
What is a lone grocery shopper to do? Spending valuable hours reading labels in the grocer’s aisles doesn’t seem practical. In order to avoid buying and eating what may have been pre-packaged for longer than you realize, it is important to understand the processes and values of every company you purchase from.
Nicole Twilley, author of “The Coldscape” notes that more than three-quarters of the food consumed in the United States today is processed, packaged, shipped, stored, and sold under artificial refrigeration. “The shiny, humming stainless steel box in your kitchen is just the tip of the iceberg, so to speak—a tiny fragment of the vast global network of temperature-controlled storage and distribution warehouses cumulatively capable of hosting uncounted billions of cubic feet of chilled flesh, fish, or fruit,” she writes.
At CeeBee’s Citrus, our “orange in a bottle” mentality has held true since the first day we decided to do business. The layout of our land ensures a perfect growing climate. Our location in western Florida is prized by the citrus growers lucky enough to own land there. In addition, we maintain some of the rarest heirloom trees in Florida, ensuring a unique crop. Combine these facts with our family’s commitment to the finest varieties and the Dennison family’s experience in growing it, and you get a very special and very FRESH result.
Stop by the CeeBee’s Citrus grove anytime to pick up a bottle of fresh juice, or check the Local Shopping page for a retailer around the Tampa Bay area!